Google, whose main source of revenue is advertisements integrated with its search engine, has announced its new service, Media Ads. The company, which dominates the world of search, has been incessantly working on how to “target” search better in order to differentiate its audience. Capturing more eyeballs by focussing the delivery of its search results has been a constant endeavour at Google.
“Media Ads is a new ad model that introduces new ways to target, pay for, and experience video ads on Google Search,” the company claims. The company claims that “unlike other video format, Media Ads is an entirely standalone format designed to put your video ads front and centre”.
Unlike the typical search, which requires keywords to be keyed in, Media Ads the “targeting is completely automated”, the company claims.
IIT alumnus launches Classpad
Rohit Pande, a graduate of the Indian Institute of Technology, New Delhi, and Indian Institute of Management, Calcutta, recently unveiled the Classpad, a device that enables interactive learning in the classroom.
The device with a touchscreen has a battery life of seven hours, 1.3 Ghz of processing speed and a built-in memory of 4 GB (expandable up to 8 GB), aims to enable transfer of class work on to students' own tablets in a seamless manner, says Classteacher Learning Systems, the company that has developed the device.
Mr. Pande, the company's chief executive officer, says: “Our education system does not differentiate students according to the learning capabilities and teach them at the same level, but the software installed in Classpad tests students' problem-solving skills, creativity and application of language. It provides them with personalised teaching, based on their learning capabilities. Equipped with artificial intelligence, Classpad can help to categorise students as fast learners, average learners and slow learners.”
The device is available currently for students from classes III to XII.
Intel begins shipping its new processor
Intel Corporation has announced the availability of its latest mobile Intel Atom processor-based platform, earlier codenamed the ‘Cedar Trail'. The processor has been designed to provide “small, compact, on-the-go computing with great battery life at an affordable price”, the company said in a release.
The processor will be on board devices manufactured by Acer, Asus, HP, Lenovo, Samsung, and Toshiba and will be available in early 2012, according to Intel.
The company claims that its third-generation Intel Atom processor-based platform would further reduce power consumption, resulting in extending battery life by 20 per cent.
Netbooks based on this platform offer up to 10 hours of battery life, weeks of standby and full 1080p high-definition video, Intel said.
BlackBerry Hackathon
Research In Motion, the makers of the BlackBerry, is conducting a BBM (BlackBerry Messenger) Hackathon competition in Bangalore on January 9 and 10. The event will provide BlackBerry enthusiasts “a sneak preview into the world of apps” and enable them to meet developers, the company said.
