The last big film of the year 'Don 2' is going strong at the box office. Initial collections suggest that the Hindi film industry is going to finish the year with a hit film.
Trade analyst Taran Adarsh has tweeted about the total weekend collection of the film. He tweets,"Don2 collects Rs 48.39 cr nett in its opng wknd [Hindi + Tamil + Telugu]. Breakup: Fri 15.3 cr, Sat 15.09 cr, Sun 18 cr [early estimates]."
He further says that the business of 'Don 2' suffered on Saturday but again picked up on Sunday due to the Christmas holiday.
If initial trade reports are to be believed then the film has done better at multiplexes than small centres. Adarsh says,"While the film has fared exceptionally well at multiplexes, the business at single screens and B & C centres is way below the mark."
'Don 2' was not hugely publicized as another Shah Rukh Khan starrer 'RA.One' but the makers had ensured a good publicity drive by releasing Don quotes and graphic comic books based on the film.
